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New York Times CEO: There will be many times more digital subscribers than print

"I believe at least 10 years is what we can see in the U.S. for our print products"

  • New York Times print products may last another 10 years, says the company's CEO, Mark Thompson.
  • As the company continues to build its digital presence, it will re-evaluate the demand for print, Thompson says.
  • Meanwhile, the company added 157,000 new digital subscriptions in the last quarter of 2017.

The newspaper printing presses may have another decade of life in them, New York Times CEO Mark Thompson told CNBC on Monday.

"I believe at least 10 years is what we can see in the U.S. for our print products," Thompson said on "Power Lunch." He said he'd like to have the print edition "survive and thrive as long as it can," but admitted it might face an expiration date.

"We'll decide that simply on the economics," he said. "There may come a point when the economics of [the print paper] no longer make sense for us."

"The key thing for us is that we're pivoting," Thompson said. "Our plan is to go on serving our loyal print subscribers as long as we can. But meanwhile to build up the digital business, so that we have a successful growing company and a successful news operation long after print is gone."

Digital subscriptions, in fact, may be what's keeping the New York Times afloat for a new generation of readers. While Thompson said the number of print subscribers is relatively constant, "with a little bit of a decline every time," the company said last week that it added 157,000 digital subscribers in the fourth quarter of 2017. The majority were new subscribers, but that number also included cooking and crossword subscriptions.

Revenue from digital subscriptions increased more than 51 percent in the quarter compared with a year earlier. Overall subscription revenue increased 19.2 percent.

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