A bipartisan group of lawmakers is rolling out legislation that would prohibit internet companies from creating targeted advertisements aimed at children.
Sen. Ed Markey (D-Mass.) and Rep. Joe Barton (R-Texas) on Wednesday reintroduced companion versions of the Do Not Track Kids Act in the Senate and House, respectively. The bills were also sponsored by Sen. Richard Blumenthal (D-Conn.) and Rep. Bobby Rush (D-Ill.).
“The Do Not Track Kids Act puts parents in control of their children’s information and contains commonsense protections for teenagers,” Markey said in a statement. “As we see every day the implications when personal information gets hacked, I hope the least we can do is come together on a bipartisan basis to provide a privacy bill of rights for children and minors in our country.”
The legislation would amend the Children's Online Privacy Protection Act to tighten protections against collecting data on minors, forcing websites to obtain parental consent before collecting data on users under the age of 13. To collect data on those ages 13-15, it would require websites to secure consent from the users themselves.
The bill would also prohibit using such data for advertising targeted at children.