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Firefox will give you a fake browsing history to fool advertisers

By Caroline Haskins

Jun 26 2019, 3:00pm

That’s the basic philosophy sold by Track THIS, “a new kind of incognito” browsing project, which opens up 100 tabs crafted to fit a specific character—a hypebeast, a filthy rich person, a doomsday prepper, or an influencer. The idea is that your browsing history will be depersonalized and poisoned, so advertisers won’t know how to target ads to you. It was developed as a collaboration between mschf (pronounced "mischief") internet studios and Mozilla's Firefox as a way of promoting Firefox Quantum, the newest Firefox browser.

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