CNN is gearing up for another big step: the launch of tiered subscription offerings for its digital news business as early as the second quarter of next year.
“We have to find more subscription products,” CNN president Jeff Zucker said in a recent interview.
CNN Digital currently makes most of its money on ads that run before videos. Ultimately, CNN wants its digital arm to split revenue evenly between advertising and direct-to-consumer products, said Andrew Morse, executive vice president of CNN U.S. and general manager of CNN Digital Worldwide.
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