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Apple to launch a 'Netflix for games' platform where users pay a monthly fee for access to a huge library of games

 

  • Finance site Cheddar reported that Apple are making plans for gaming service
  • Five people 'familiar with the matter' say the app will be like Netflix for games
  • Report said that the company has been exploring the idea with game developers
  • Apple are already tipped to launch a Netflix rival streaming service in 2019

Apple is planning to launch a 'Netflix for games' platform that will provide access to hundreds of games in exchange for a small monthly subscription fee. 

The technology giant is said to be working on the project by 'five sources familiar with the matter'.  

Tech finance site Cheddar reported that Apple is in talks with games developers but specific games and prices remain unknown. 

Apple is planning to launch a new gaming subscription service that will work like 'Netflix for games', according to reports. The tech giant is said to be working on the platform which will allow users to access a library of games in return for a subscription fee.

The technology giant is said to be working on the project by 'five sources familiar with the matter'.  

Tech finance site Cheddar reported that Apple is in talks with games developers but specific games and prices remain unknown. 

Apple already has games in its app store but the company is said to be exploring the idea of being a 'publisher for certain titles' privately in the second half of 2018.Games represent about 70 per cent of App store spending, with mobile gaming worth $70bn (£53bn) worldwide in 2018 and expected to grow to $139bn (£105bn) by 2021.The company appear to be looking into streaming subscription services as one of their new growth engines and key to the company's future. The move towards this sector comes in the wake of slowing iPhone sale, particularly in China, and a drop in expected sales over the Christmas quarter. 

Apple CEO Tim Cook teased that 'new services' will be launched in 2019 earlier this year. He did not give any further clues about the company's plans.

He told CNBC: 'You will see us announce new services this year. There will be more things coming. I don't wanna tell you about what they are.'

 

 Tech finance site Cheddar reported that Apple are in talks with games developers citing its sources as 'five people familiar with the matter'

Currently, Apple is developing a slew of original shows for a video streaming service to rival Netflix and partnering with carriers to boost the subscriber.  

The firm are creating at least 17 original, scripted series, ranging from a biographical drama on NBA all-star Kevin Durant's life growing up and a drama series about a network morning show starring Jennifer Aniston and Reese Witherspoon.

Apple is making a billion-dollar bet on its own on-demand television service that is tipped to launch in 2019.

The streaming platform, which will rival popular services Netflix and Amazon Prime Video, is set for release as early as next March, reports suggest.

Since October 2017, the firm has bought a dozen projects - nine of which have been green-lit for a full series.

The shows are backed by a budget that is set to top $1 billion (£760 million).

 

The programming would only be available on a subscription channel, most likely bundled with the company's existing Apple Music streaming service. 

They include —

  •  A psychological thriller by 'The Sixth Sense' director M. Night Shyamalan about a couple searching for a lost child.
  •  A drama series about a network morning show starring Jennifer Aniston and Reese Witherspoon.
  •  A series on the life of hip hop magnate Dr Dre called Vital Signs.
  • A drama series from 'La La Land' director Damien Chazellae.
  • A revival of Steven Spielberg's critically acclaimed 1985 anthology series 'Amazing Stories'.
  • A space drama from Battlestar Galactica creator Ronald D. Moore.
  • The company is also working on projects with comedienne Kristen Wiig and Academy Award-winning actress Octavia Spencer.
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