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“Advertising alone can no longer pay for high-quality journalism”.

Richard Gingras, Google’s vice-president of news

Publishers House mission to help grow subscriptions for diverse Publishers and deliver quality journalism for Consumers, is confirmed.

Mr Gingras said Google’s goal was “to make subscriptions work seamlessly everywhere, for everyone”, and the company would launch “products and services to help news publishers reach new audiences, drive subscriptions and grow revenue”.

Publishers have long lobbied for changes to Google’s search that would give stories behind paywalls equality in search rankings with those available for free. Google has, to date, denied the algorithm has ever biased free content versus paid content.

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