More than 25% of internet users will block ads this year

86 million Americans using AdBlockers in 2017

· privacy,advertising

In 2016 69 million Americans used AdBlock, that figure will grow another 24.0% to 86.6 million people in 2017.

The number of people using smartphone ad blockers will jump 62.3% this year, while the number of PC-based ad blocking users will grow 30.1%.

Mobile Adblock usage is growing explosively in Asia and is set to spread to North America and Europe as well, according to new research from PageFair.

Here are some findings from the latest report:

615 million devices now use adblock

11% of the global internet population is blocking ads on the

Adblock usage grew 30% globally in 201

Mobile adblock usage grew by 108 million to reach 380 million devices

Desktop adblock usage grew by 34 million to reach 236 million devices

74% of American Adblock users say they leave sites with Adblock walls

Find the complete PageFair research here